The things to learn from the sustainability trends 2019 in the marketplace

As a society, in the last couple of years, we have actually developed a worldwide trend of awareness and look after the environment we live in, which is significantly impacted by our consumerist habits.

One among the areas that has absolutely taken into consideration the importance of sustainability in business is that of power. While in the previous century we have actually been relying predominantly on fossil-based sources of power, we have actually recently grasped simply how considerable an impact they can have on the environment, conducting numerous dominant energy companies to gradually shift to a lot more sustainable practices. In the case of EDP’s activist shareholders, for instance, there has been a strong support towards the use of renewable resources instead, with the company focusing on wind and sunlight as sources for a considerable amount of their operations. In any list of environmental trends one may find, renewable energy would for sure be mentioned, as a fantastic example of how a company can adapt to newer scientific and tech developments that allow to collaborate with the planet we live in rather than work against it.

The most prominent of the consumer sustainability trends that has been observed lately is definitely linked to waste. Customers and brand names alike are becoming knowledgeable about what form of influence throwaway products can actually have, especially with regards to packaging, driving to a trend of much more easily recyclable solutions. If one was to identify key trends in sustainability, they would come across a key instance in the large shift there has been in the last couple of years when it comes to disposable plastic bags, with entities like Waitrose’s governance aiming to fully discard the product and replace it with biodegradable options or encouraging customers to take their own reusable bag. With this type of move becoming something that is actively supported by the authorities, trying to reduce the waste quantities at a nationwide level, we can hope that other chains will follow with similar projects.

An field which has observed a significant consumer demand for sustainable products is the fashion industry. With trends and concepts transforming therefore often, the last ten years has brought a trend of exceptionally high production volumes, with individuals purchasing more items but then ending up applying them just a few times before discarding them. Adhering to the awareness of such a behaviour, the younger generations actually have started to attempt to purchase less pieces or ones that would be more versatile, or even look out for brands that would employ sustainable practices or materials. Figures like Banana Republic’s parent company understand the connection between millennials and sustainable fashion, and have actually invested in the employment of alternative materials with lower environmental impacts compared to much more traditional ones such as cotton. As potential clients might be actively in search of this kind of features, other brand names will hopefully imitate initiatives of this variety.

Leave a Reply

Your email address will not be published. Required fields are marked *